Wires Underneath
by Jordan Reeve
A near-future thriller that turned newsletter features into a steady sales engine.
Launch outcomes
About the book
Synopsis
When a city's traffic grid begins making decisions of its own, an ex-systems engineer is pulled out of early retirement to find out what is, or who is, awake inside the wires. A taut technothriller about the price of convenience.
About the author
Jordan Reeve
Jordan Reeve is a former software engineer turned thriller writer. Wires Underneath is the first in a planned trilogy.
Case study
How we launched Wires Underneath
The challenge
Jordan had a polished manuscript and a tiny audience. The hard sci-fi crowd is allergic to hype, so we needed credibility-first marketing in trusted newsletters and review outlets.
Our approach
- Hand-pitched 18 sci-fi and tech-culture newsletters with custom angles for each
- Coordinated long-read author essays in 3 publications timed to launch week
- Ran a quiet, evergreen Amazon ad funnel rather than a launch-spike strategy
- Built a 'first chapter' email opt-in that converted at 38% from referrer traffic
Services delivered
"It did not feel like a launch. It felt like a business getting built around the book, week after week."
Jordan Reeve
Author of Wires Underneath
More spotlights
Other authors we've launched
Your book deserves a launch like this
Tell us about your book and we'll build a plan as specific as the one we built for Jordan.
Submit your book