Paper Lanterns
by Yuki Tanaka
A sweeping post-war family saga that became a book club favorite across three continents.
Launch outcomes
About the book
Synopsis
Spanning four decades and two countries, Paper Lanterns follows three generations of a Japanese-American family rebuilding after internment, told through the letters that traveled between them.
About the author
Yuki Tanaka
Yuki Tanaka is a third-generation Japanese-American writer based in San Francisco. Paper Lanterns is her second novel.
Case study
How we launched Paper Lanterns
The challenge
Yuki had a critically loved debut that never reached commercial readers. Paper Lanterns needed a launch that bridged literary credibility and book club discoverability.
Our approach
- Pitched and placed in 18 high-traffic book club newsletters
- Built a discussion guide distributed to 400 in-person and virtual book clubs
- Coordinated a 12-stop literary podcast tour
- Ran a targeted Meta campaign to historical fiction readers in three countries
Services delivered
"AspireEdge understood the book before they sold the book. That is rare."
Yuki Tanaka
Author of Paper Lanterns
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